How Video Marketing Funnels Can Attract Potential Students to Indian Colleges
You are a college or university that is looking for potential students. If so, you might be wondering how to attract and convince the best candidates for your institution. There are so many competitors out there, and it can be hard to stand out. That’s why video marketing can help you. Video marketing is a way of using videos to showcase your facilities, programs, and campus life. By creating video marketing funnels, you can guide potential students and their families through the decision-making process and help them make an informed choice.
Why Video is the Best Format for Marketing
Video is the most popular and preferred format of content among Indian internet users. According to a report by Google and Kantar in 2019, 80% of Indian students use online videos to research colleges and courses, and 86% of them find online videos helpful in making their decision. Video is also the most watched format of content among Indian internet users, with 68% of them watching online videos every day. These statistics show how important and effective video marketing is for Indian colleges.
Each Step of Video Marketing Funnel with Example
A video marketing funnel is a way of using videos to guide potential students through the decision-making process of choosing a college. A video marketing funnel typically consists of four stages:
1.Awareness Stage:
In this stage, potential students become aware of the college and what it has to offer. Videos at this stage are short and catchy, and they are spread over social media platforms like Instagram, YouTube, and Facebook. These videos aim to attract the students’ attention and interest by highlighting the college’s achievements, such as the placement of previous students, the college infrastructure, the academic performance of current students, and the awards and recognition the college has received. Awareness videos should be paid promotion, based on the correct keywords that target the potential students and their families. These videos help the students and their families become aware of the college and keep it in their mind.
2. Consideration Stage:
In this stage, potential students begin to consider the college as a viable option. Videos at this stage are longer and more informative, and they are placed on the college website and YouTube channel.
These videos provide more details about the college, such as:
The academic programs and courses offered by the college
The faculty and student quality and diversity of the college
The campus life and culture of the college
The facilities and resources available at the college
The placement and career opportunities after graduating from the college
The accommodation and transportation options
The cost and financial aid options of the college
The admission process and criteria of the college
These videos will be overall videos that cover all aspects of the college and department-wise videos that focus on specific programs and courses. These videos help the students and their families learn more about the college and compare it with other options.
3. Decision Stage:
In this stage, potential students decide to apply to the college. Videos at this stage are persuasive and action-oriented, and they are sent to the students via email or Whatsapp. These videos provide information about the application process, such as the deadlines, the documents required, the fees, and the steps to follow. These videos also showcase the financial aid and scholarships available for eligible students, and the benefits of applying early. These videos motivate the students to take action and apply to the college.
4. Delight Stage:
In this stage, students become part of the college community. Videos at this stage are engaging and supportive, and they are shared with the students via email or social media. These videos provide information about the student life, such as the orientation program, the extracurricular activities, the clubs and societies, and the events and festivals. These videos also offer guidance and advice on academic, personal, and career matters, such as the course registration, the study tips, the counseling services, and the placement cell. These videos help the students feel welcome and connected to the college, and encourage them to stay and complete their education.
How Video Marketing Funnels Can Convince Students to Choose a College
Video marketing funnels are designed to guide potential students through the decision-making process. By creating videos that showcase the college’s facilities, programs, and campus life, colleges can help students imagine themselves as part of the college community. These videos can also feature testimonials from current students and alumni, which can help build trust and credibility with potential students. By watching these videos, students can get a better sense of the college’s culture, values, and opportunities.