The Rise of Vertical Video: Why It's the New King of Digital and Social Media Marketing

In the ever-evolving world of digital marketing, staying ahead of the curve is crucial for businesses to thrive. One of the most significant trends in recent years has been the rise of vertical video, which has taken the internet by storm. But why is vertical video so popular, and how can businesses leverage it to boost sales?

The Prevalence of Mobile Devices

The primary reason for vertical video's popularity is the widespread adoption of mobile devices, particularly smartphones. According to Statista, in 2023, over 6.64 billion people worldwide own a smartphone, and this number is expected to continue growing. Smartphones are primarily used in portrait mode, making vertical videos perfectly suited for viewing on these devices.

Studies that support the effectiveness of vertical video

• A study by Tubular Labs found that vertical videos have a 90% completion rate compared to 75% for horizontal videos.

• A study by BuzzSumo found that vertical videos generate 49% more engagement than horizontal videos.

• A study by Animoto found that vertical videos are 34% more likely to be shared than horizontal videos.

Vertical Video's Advantages for Marketing

Vertical video offers several advantages for marketing, including:

• Increased attention span: Vertical videos are more likely to capture viewers' attention because they fill the entire screen, eliminating distractions.

• Enhanced engagement: Vertical videos are more interactive, allowing viewers to easily like, comment, and share them.

• Better storytelling: Vertical videos are better suited for storytelling, as they allow for a more immersive and cinematic experience.

How Businesses Can Use Vertical Video to Boost Sales

Businesses can use vertical video to boost sales in several ways:

• Create product demos and tutorials: Vertical videos are perfect for showcasing product features and demonstrating how to use products.

• Share customer testimonials: Vertical videos can be used to share positive feedback from satisfied customers to build trust and credibility.

• Run social media ads: Vertical videos are more likely to be seen and engaged with on social media platforms, making them an effective way to reach potential customers.

Conclusion

Vertical video is no longer a passing trend; it's the new norm for digital and social media marketing. Businesses that embrace vertical video can reap significant benefits, including increased engagement, brand awareness, and sales. By creating high-quality, engaging vertical videos, businesses can effectively connect with their target audience and drive sustainable growth.

References

• Statista: https://www.statista.com/statistics/218984/number-of-global-mobile-users-since-2010/

• Tubular Labs: https://martech.org/tubular-labs-launches-first-ecosystem-wide-video-content-rating-system/

• BuzzSumo: https://hubmediacompany.com/horizontal-vs-vertical-video-best-real-estate-marketing/

• Animoto: https://m.youtube.com/watch?v=PAgaFPicuu8